Flipbook Software – A Must Have To Develop a Brand Culture

Finding the right software to support developing and maintaining a brand culture is difficult. Blogging, social media, and emails work to a degree. However, all channels require a graphic designer to make them visually engaging. I only wanted to find an easy-to-use free flipbook software for turning a PDF into a flipbook. But that was tricky. Until I discovered a free software called Yumpu.

Same thoughts to find a Flipbook software

If you’re an online business owner or similar, then I imagine you have encountered the same obstructions online as I have. The problem is there are not enough viable digital solutions available at an affordable price.

I also found that free and cheap tools are limited. And most of them just don’t work as an effective marketing tool due to limited features.

As a website owner I find the lack of vivid options to promote brands somewhat discouraging. Given that, branding is so crucial for continuously engaging your target audience.

But don’t worry – there’s a solution.

I discovered a brilliant flipbook software-free solution that turns simple PDFs into visually engaging digital publications. Not only does this free pdf flip book software produce excellent graphics but you can even embed video files, sound, and slideshows or galleries into your publications with no effort.

What I most like about this software

To capture the attention of an audience, your marketing content needs to make an impact. Online flipbook catalog software provides an ideal solution because the results are aesthetically pleasing. Flipbooks represent traditional marketing materials as virtual publications, because of the flip effect. This effect looks much more real compared to the 2D effects other platforms use.

There are lots of free platforms. However, most of the free versions involve plenty of limitations. Making them nothing more than a short term solution.

That’s not the case with my favorite platform.

I’m a part-time chef at my friend’s restaurant and used pdf flipbook software to create a menu for the website and when my friend sent the digital menu to our customers, it got loads of responses.

Definitely the best flipbook software I could find

As a digital publishing platform, it has an intuitive user-interface, plenty of great functions and isn’t even expensive. I’ve also read plenty of positive digital catalog flipbook software reviews.

Their flip catalog software is also really easy to use, so that you don’t need to learn any technical stuff. All you have to do is create your content and save it as a pdf file. In order to automatically your pdf to an HTML5 digital flipbook, you need to upload your PDF to your website.

It’s that simple.

The basic version also provides you with enough tools to get you started and allows you to create stunning content. Publications are compatible with multiple devices including a desktop PC, Mac, laptop and other mobile devices. Hence, it’s also one of the best flipbook software for iPad, making all publications responsive.

With the cost-free product, you can embed all types of media formats into your content, including video and audio. This is a real bonus as not every free flipbook maker HTML5 lets you do this. Overall I was pretty impressed by the free version but upgraded to the adFREE package lately. The main reason was the possibility to customize all my publications even more.

Flipbook software – Paid or free?

Whilst most free tools provide the basic functions to get you started, the paid plans give you unlimited access to a broader range of features. Together with loads of other benefits such as privacy settings, they allow you to make your publication visible for specific people only.

The biggest benefit of paid flipbook magazine software is you can add your own logo and brand colours. This is essential for developing your own brand culture. By using a paid version, you can remove third party ads so readers are not distracted by ads from other advertisers.

To give you a quick snapshot, this is what you get with Yumpu’s free flip book software:

  • Unlimited pages per flipbook
  • Support HTML5, Flash, jQuery and JavaScript
  • Integration of multimedia content: videos, sounds, slideshows, hyperlinks

And this is what you get from the $19,95/month (billed annually) adFREE version:

  • Everything listed in the free package above plus
  • No 3rd party ads – enables you to promote your own brand without any distraction from other advertisers
  • Advanced functions – 30 additional tools including Google analyticsWhite label player – choose your own logo and brand colors

There is a choice of subscriptions, but the $19,95 per month (billed annually) package will satisfy most small business owners.  And don’t forget, if you’re not sure whether flipbooks are the right option for you, the best thing to do is start out with the free version. If you find that it works for you, sign up for the adFREE subscription.

If cost is an issue for you, especially if you have been stung in the past, try their free version. You’ll be thrilled, believe me.

But wait, let’s move on with a few basics.

What’s a flipbook?

Flipbooks are not a new idea. They represent a combination of images that can be flipped through. This flipping creates an illusion of movement. Flipbooks became very popular in the late 19th Century. They were used for story-telling by flicking the pages. There existed specific flipbook printer software enabling you to create an own printed flipping book. You could say they were the prerequisite to the first motion pictures.

However, despite the introduction of film, they gained in popularity throughout Europe and the United States. These small notebooks could range from a few pages to over 100 page flipping pages. It became so popular that some developers even created a flipbook photo booth software for cameras. It lets you create a flip pdf book using specific cameras.

Publishing programs for PC and Mac work in a similar fashion. It’s simply a transition or fusion from flipbook and software. The user uploads a PDF and lets the PDF to flipbook converter software transform the original document. They appear like virtual publications compared to original flipbooks. Once converted, readers can then flip through these publications. Publishers have the ability to include multimedia files.

If you’re interested, you can read an article about flip pdf books and software on Wikipedia.

What is flipbook software?

It can be used to create page turning versions of PDFs with page flipping effect, also known as flipbooks. Flip book catalog software are powerful publishing platforms marketers can exploit to effectively engage readers. The best flip book maker software are particularly useful for people that want to raise product awareness and build a brand culture online.

Because digital technology is changing the way we interact with online content, marketers have to diversify PDF page content and find new ways to engage readers. Electronic page turning software provides an ideal solution.

Now that consumers are using mobile phones to conduct online searches and engage with content more than laptops and desktop PCs, marketers have to be savvier about the type of content they serve up.

The best free flipbook software provides you with an opportunity to deliver a user-experience that captivates and excites your audience. Interactive elements make animated flipbooks instantly eye-catching are instantly eye-catching. They provide a user-experience that is new and refreshing for your audience and can be distributed anywhere in the world. At no extra cost, enabling you to reach a wider audience.

Embed multimedia files

Marketers have the possibilty to embed visual and audio files and some other elements as well. You can therefore diversify how you present your content. So computer software for flipbook enables you to create engaging content with vibrant graphics and interactive elements that your audience can become fully submerged in. This is particularly useful for industries that require marketing content with striking visual elements.

The advanced presentation software allows marketers to channel customers along a purchasing path using different file formats to produce content. With a little savvy and creativity, you can take advantage of this feature and create a brand culture.

For example, both video promotions and audio podcasts are easily digested on smartphones and tablets. Therefore, flipbooks are more popular with mobile users than long form PDF page articles and work on all browsers

If you print on a regular basis, free software for flip book will save you a significant amount of money.

There also programs and plugins for Joomla and WordPress. Actually, quite some platforms let you insert your flipbook into a Joomla or WordPress website. Also for responsive sites, they are displayed properly. While some programs can be used directly online, others need to be downloaded first. The desktop publisher software are usually harder to use for beginners. If you are not tech savvy, I recommend sticking with online pdf to flipbook software.

Furthermore, flipbook technology is not too expensive. You obviously have to pay more for premium packages. But as I mentioned earlier, some free or lower priced packages offer a reasonable amount of features to create stunning content.

Using it with social networks

Now marketers are beginning to understand the relevance of creating a brand culture by publishing high-quality, relevant content.

The competition is getting serious.

Love them or hate them, marketers cannot affort to be without social networks in the digital space. Regardless of how you feel or think about Facebook, Twitter, Instagram and the rest, they are invaluable tools for reaching your audience and raising brand awareness.

Yet, the problem many marketers find with these networks is the content they publish on social sharing platforms doesn’t get a great deal of engagement. Not enough to justify the time spent creating the content in the first place anyway.

Flipbooks break the mold. I know this from personal experience with the restaurant menu, and have also introduced free flipbooks to a couple of my digital marketing clients. Users are intrigued by this new technology and are actively engaging with the content.

Because of their eye-catching nature, consumers are curious to know what they are. Providing your content is engaging, they are more likely to explore your brand. Flipbooks have huge potential for companies to build a brand culture.

brand wordcloud
Flipbooks help to develop and maintain a brand’s culture.

The best flipbook software free platforms have social media buttons built in. So flipbooks can be instantly integrated into social networks. With the press of a button your flip book is announced in your social accounts. Your followers are immediately aware of your latest publication.

You can also utilize social networking as an extension of your flipbook to develop product awareness and build a brand culture. Social networks are a great way to involve your followers in direct communication and engage them in discussion.

Which flipbook software providers are out there?

When it comes to choosing the right software, there are no shortage of options. Furthermore, most providers offer the same functions in the main, although they do have slight differences. Examples are additional features, products, price and functionality. There’s also some pdf flip book maker freeware out there.

What’s the best free software?

Here’s a short top 5 flipbook software comparison:


With over 20 million magazines and even more active readers, it is one of the leading digital platforms. In my opinion, it is the best pdf to flip book conversion software. Especially due to the conversion speed. Compared to other digital platforms, it is the best online flipbook software for Mac, Windows and Linux. Hats off!

Their software enhances the timeless elegance of a traditional publication in the digital space. Once you’ve uploaded your pdf, a secure cloud server hosts all your content (cloud storage). Anyone can access it unless you make your publication private. You can unlock privacy settings and even more customization features by upgrading to adFREE. You can also let your readers make a free download. If the download function is disabled, pop-up-windows are opening with the message “there is no download available”.

Their most 💪 powerful features include:

  • Support team (in case any help is needed)
  • Reach new customers
  • Automatic adaptation to all devices (+ Windows and Mac computers)
  • Interactive flip book software to increase engagement (videos, audio, links, etc.)
  • Your publications become a holistic experience
  • Potential for instant online sales – sell from within your publication
  • Publish your ideas for free
  • No technical skills needed
  • SEO-optimized content

i-Spring Flip

If you publish a wide range of content i-Spring Flip is a good option. You can convert cumbersome documents or course books from a pdf into visually engaging page flipping eBooks. It’s made by Microsoft so is also compatible with PowerPoint and Word documents which can save you time having to adjust the editor.

  • Intuitive user-interface
  • Support multiple file formats
  • Mobile-friendly (can be viewed on mobile devices)
  • Impressive graphics
  • Comes with an e-Learning Mode which is compatible with SCORM, AICC, cmi5, and xAPI


The web-based flipbook publishing platform iMag, has been developed with businesses in mind.

It can be used to help increase brand awareness, generate leads and increase sales.

Although the website itself feels a little basic, the software allows you to create a flipbook which looks modern, sleek and professional.

  • Option to use your own company logo and color scheme throughout the publication.
  • Imbed videos and audio files to your publication as well as interactive links.
  • Includes Google Analytics to help to you track your audience
  • SEO optimization of your content and images to help to rank higher on Google searches.
  • Control who has access to your publication with password protection.


FlipSnack is a web-based flipping book page. It provides a quick and easy solution for creating interactive books or digital catalogs for publishers that are not technically minded. It has an elegant interface which provides a great user experience.

The basic version delivers more than most free electronic page flip book software programs.

  •  Easy-to-use editor
  • Publishers can choose to convert pdf or create content using editing tools in a flipbook PDF software
  • Decent selection built-in template and images (similar to Kvisoft flipbook maker)
  • Subscription products start from $16 a month


Another web-based flipbook publisher which is mainly designed for businesses with a focus on increasing leads, traffic and visibility of your brand.

Documents are hosted on Amazon Web Services so that your documents are always available to readers, no matter how many are trying to access them.

All content is rendered in HD with Bote so that your online flipping book looks the best it can on all devices.

  • Fast document uploads and easy to use drag and drop features mean making a flipbook with Bote is quick and simple.
  • The software automatically optimizes your content for Google and other search engines.
  • The option to create your own advertising video to get the word out about your publication.
  • 14-day free trial of the software
  • Unlimited number of pages per publication.


You can use this flipbook creator HTML5 as an offline flipbook software or on the web. The provider looks to be one of the most flexible solutions, but is also the most expensive. The premium packages go as high as $999 for the lifetime business plan, but do start as low as $15 a month.

  • Free version gives you access to a small number of basic templates and backgrounds
  • PDF convertor
  • Versatile publishing editor with an impressive list of output formatting options
  • Data analytics
  • Protection features
  • Customize appearance


Flipping Book HTML5 turns a pdf file into HTML5 format (without Flash). This is ideal for publishers that are predominantly targeting a mobile audience. You don’t need an extra flipbook ipad software. The editor boasts a rich media of options and some templates.

  • Integrates with social networks
  • SEO friendly
  • Statistics counter visits on pages

Obviously, there are many more flipbook HTML software out there. Some examples are Adobe, Digicel, Kvisoft, XFlip and other digital flipbook software open source solutions.


How to use flipbook software?

If you really want to go to town developing a brand culture, your customer loyalty program could be given a major boost with interactive flip book maker software.

Flipbook creator free software serve as dynamic and powerful publishing tools. This is ideal for online business owners looking to build customer loyalty because flipbooks effectively attract and retain visitors and customers.

Catalog software is typically easy to handle. It involves nothing more than uploading a pdf document where you already selected font and page sizes.

[Watch one of these tutorials, if you need some help with saving your file as PDF in InDesign (InDesign tutorial) or Photoshop (Photoshop tutorial).]

The next step is choosing your layout and colours for your page flip catalog background. It’s really no different from using WordPress, PowerPoint or any other publishing software you are already accustomed to.

The only real difference is, a digital catalog maker produces better graphic designs. The visual results of my favorite platform are far better when you compare it to other digital publications platforms on the market for the same price.

Step-by-step guide

Here’s a step-by-step guide of how to make a 3D flipbook using Yumpu’s flipbook maker software

1. Go to their web page and create an account for the free version
2. Click the upload tab and select the PDF you want to convert


3. Wait for 1-2 minutes for the conversion to complete
4. If you want to embed your flipbook into your web page or blog, select the website embed option (paste the generated HTML code into your website)


5. To share your publication on social media networks select the appropriate icons

But wait – isn’t there a premium version as well? Sure, there is.

If you upgrade to the professional version you will have access to many other cool features the platform has to offer. Take advantage of the following advanced features:

1. Secure link for sharing and emails safely with your customers
2. Password protect your publications so only subscribers have access
3. Professional tracking of user behavior with Google Analytics
4. Schedule publishing and cancelation dates
5. Print your electronic catalog in paper format
6. Include your brand logo, colors, and fonts
7. Remove third-party ads


Having used this flip book creation software for several weeks now, I feel the technology is the next stage in the evolution of content marketing. Quite simply, it has the power to attract and retain people more than any other platform out there. And that is essential for businesses trying to grow a loyal customer base and a brand culture.

Flipbook software supports online companies that are serious about branding or promoting content in a new way. Flip book online publication software is the future of content marketing. Versatile, engaging and affordable, marketers finally have an online solution that doesn’t leave you wanting to put your fist through the screen. Researching all of the different programs out there, I came up with the one best PDF to flip book software. Give Yumpu a try and start creating and sharing lively documents!

Jason Marshal

Author: Jason Marshal

Hi, my name is Jason, I'm a part-time chef and full-time digital marketing guru, I know pay-per-click advertising like the back of my hand. I’m also passionate about skateboarding.

  1. Nice points mentioned in this article. I know about other flipbook software, so I wonder why Yumpu is the recommended choice in this case?

    Post a Reply
    • Jason Marshal

      Hi Mitchell, unlike most other free software, Yumpu does not merely provide basic features. You can embed multimedia content and share the final flipbooks by using their free version. Their rich set of features and the ease-of-use convinced me in the end.
      Best, Jason

      Post a Reply
  2. Hi Jason

    Your article is well articulated. However, my work requires we use FlipHTML5 to convert our PDF files into HTML5 for marketing purposes on social media platforms. What steps are required?

    Post a Reply
    • Jason Marshal

      Hi Dominic,

      You need to follow these steps:
      – Go to the FlipHTML5 platform and open a new account.
      – Next, create a new folder (f.e., Marketing Magazines) and click on ‘Add New Book’.
      – Upload your PDF file.
      – After the file conversion, you can add an appropriate title, description and edit your flipbook and the background.
      – Once finished, click on the ‘share’ icon and select the social media platform of your choice.

      Let me know if you need anything else 🙂

      Post a Reply
  3. This article on Flipbook software is the best I have seen so far. I am a teacher and I am thinking about converting some of the textbooks I use in teaching some high school students into e Books. Can I use FlipSnack software do this conversion for me? I know that you recommend Yumpu but I do already have a FlipSnack account and would like to try this software out first. Thanks for your advice, Arielle

    Post a Reply
    • Jason Marshal

      Thanks, Arielle. I’m glad you like it!
      Converting textbooks into a digital format is a great idea.

      Of course you can. FlipSnack is a page flip software that enables you to convert your PDF documents into digital books. But please note that the free plan has some crucial limitations:
      1) your publication size must not exceed 100 mb
      2) only the first 15 pages of your publication will be displayed
      3) you cannot add video and audio files

      If it isn’t bothering you, you’re okay.

      Hope that helps, Jason

      Post a Reply
  4. This is worth sharing! The eye-catchy nature of flipbooks would be great for me as a digital marketer. I understand that site visitors find more engagement in multimedia content. Great post, Jason. Thanks!

    Post a Reply
    • Jason Marshal

      Hi Jake, thanks for your comment. You’re damn right – interactive content is what matters in today’s world. Have fun, Jason

      Post a Reply
  5. Hey Jason,
    Quite an insightful post. The compatibility with all kinds of mobile devices is great; So I don’t need to worry about the proper presentation of my flipbook when sharing it. Thanks and regards, Bristol

    Post a Reply
    • Jason Marshal

      You’re right, this is an important plus, Bristol.

      Post a Reply
  6. I know and use this pdf to flipbook software and it is great for beginners. The interface makes it easy for anyone to create a flipbook without much effort. Nice read..

    Post a Reply
    • Jason Marshal

      Thanks for your insights. I think so too. Regards, Jason

      Post a Reply
  7. I am looking at using a flipbook software to publish a lifestyle magazine. I have been testing Flipsnack and I like their features. However, when using their free plan, the number of displayed pages is limited to 15 and that sucks. I’m going to give the alternatives you mentioned a try and see which one works best for me. Thanks for taking the time to share this with us! Steve

    Post a Reply
    • Jason Marshal

      Hello Steve, you’re welcome! Yes, some service providers have strict limitations associated with their free products. Depending on what the main goal of your magazine is, you can choose the software that suits you best. Regards, Jason

      Post a Reply
  8. Great post, Jason. Having read through it carefully, I think video and sound compatibility of flipbooks should receive a great deal of attention. As you say, I think that putting more effort into the creation of flipbooks pays off in multiple ways.

    Post a Reply
    • Jason Marshal

      Spot-on. It’s all about engagement 🙂

      Post a Reply
  9. Hi Jason, I’m new to the world of digital marketing so I appreciate all kinds of helpful hints. I own a website and would like to add some engaging stuff. Seems like flipbooks can definitely contribute to spice up your online content. I’m eager to give it a try. Thanks for sharing your experiences, Vicky

    Post a Reply
    • Jason Marshal

      Hey Vicky, glat to be helpful. This will definitely make your site more engaging. If you need help with anything else, drop me a line. Jason

      Post a Reply
  10. Hi Jason,

    This article is quite interesting. What is the maximum number of pages that can be used when converting documents with Yumpu’s flipbook software? Because many platforms delimit the number of pages. Thanks!

    Post a Reply
    • Jason Marshal

      Hi Ava, there are no page limits at all. Have a good one, Jason

      Post a Reply
  11. Funny enough, the software is available for free. I did some research too and only few flipbook software let you create unlimited publications. I agree with your statement that flipbooks can be beneficial for branding if used correctly.

    Post a Reply
    • Jason Marshal

      Thank you for commenting, Kendall. Good to hear that we see eye to eye on this matter.

      Post a Reply
  12. I’m currently using Yumpu too – for two weeks now. So am pretty new to all this digital publishing stuff. What is SEO optimized content exactly and how will that help me to market my brand?


    Post a Reply
    • Jason Marshal

      Hi Scott, SEO means search engine optimization. After creating an eCatalog or eMagazine of your brand, all your content is automatically optimized for search engines. Simply put, search engine optimized content will help your flipbook to be discovered in search engines. As a result, people can find it via search engines like Google or Bing. This helps you to attract readers to your flipbook for free.
      Regards, Jason

      Post a Reply
  13. Hi Jason, the result I have been getting since I started using flipbooks for my business is quite amazing, especially integrating interactive video and audio elements. I have also had a lot more website visitors since I included links to my website. Just wanted to share my positive experiences with you all 🙂 Sierra Janae

    Post a Reply
    • Jason Marshal

      Thanks for sharing this with us, Sierra!

      Post a Reply
  14. Hi there Jason, I know about Pubhtml5 and Fliphtml5 but neither has any reasonable support. From reading, it looks like the adfree plan could be a good fit for me as it provides the needed additional features. Besides, it seems that you’re pretty impressed and this makes me want to try it.

    Regards, G

    Post a Reply
    • Jason Marshal

      Hi Gray – hope you don’t mind if I call you that!?
      You’re right, I’m actually delighted with their software. In my opinion, their 30-day trial is a good way to test if this is the right software for you.

      Post a Reply
  15. Hi Jason, I especially like the part where you write “Providing your content is engaging, they are more likely to explore your brand.” You’re absolutely right about that. People get flooded with information and therefore, you really need to create engaging content that stands out. Greetings, Nancy

    Post a Reply
    • Jason Marshal

      Hey Nancy, thanks for your comment. I’m right there with you. Jason

      Post a Reply
  16. Good tips, definitely worth sharing!

    Post a Reply
    • Jason Marshal

      Thanks, Marcus!

      Post a Reply
  17. Hi Jason, I work for a non-profit-organization in the area of youth homelessness. Would you suggest me to use this flipbook software for marketing our brochures as well? And do you think that the free version is sufficient? Any advice is welcome. Thank you – Salma

    Post a Reply
    • Jason Marshal

      Hi Salma, what a great job!
      Definitely. As one of the main goals of NPOs is to raise public awareness, flipbooks help you in doing so by reaching a large number of people.
      The free version is sufficient, unless you want to remove their branding. If you want to use your own logo, you need to upgrade to their 10$/month plan.
      Best, Jason

      Post a Reply
  18. Hi, I have been using their free version and it was good, much better than the ones I used before. But then I tried their paid version because I wanted to display my own logo and I integrated Google Analytics. The upgrade was worth every cent. Kind regards, Matt

    Post a Reply
    • Jason Marshal

      Hi Matt, my thoughts exactly.

      Post a Reply
  19. Hi Jason, is there a simple way I can train my social media team on how to leverage flipbooks for facebook & co?

    Post a Reply
    • Jason Marshal

      Hi James, depending on the platform you want to use, some offer plenty of video tutorials. Just browse the web and you’ll find almost everything. The tutorials are pretty useful – especially in the beginning. Your social media team should be good to go afterwards. Regards, Jason

      Post a Reply
  20. Hi, I’m a writer and I have quite some short stories I would want to publish. Now from what I have been reading, such software is relatively easy to handle. The fact that it’s free is also a huge plus for me. Sounds great.

    Post a Reply
    • Jason Marshal

      Hi Marc, you’re right. As the software is free, you’ve got nothing to lose 😉

      Post a Reply
  21. Hi Jason, good to know about the different software that exist. This is going to save me a lot of hassle. Thanks! Have a good day, Rene

    Post a Reply
    • Jason Marshal

      Hi, glad I could be of help, Rene!

      Post a Reply

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