Catalog Maker ▷ Tell your impressions and brand history

Catalog maker technology is so highly versatile marketers can do literally anything with them. This includes telling a story in high-quality visual content. Narrating your brand story is becoming one of the most popular forms of digital advertising. Because it sets your company apart from your rival. It makes sense really. The ancient art of story-telling is an effective way of communicating. The human brain naturally creates images and can recall the details of a story far better than verbal communication. Studies reveal that we typically only remember 10% of what we are told when we listen. But add visuals and this figure increases to 55%. And this is why brands are incorporating story-telling techniques into their marketing campaigns. Story-telling however is an art and not always easy to do. It is often the case for brands to struggle to make their story interesting – simply because they are not interesting. Yet any history can be interesting when you apply creative thinking. You also need to have a platform on which you can bring your story to life. Use glorified images, videos, and other rich media content for that.

Table of contents

• Multimedia narratives

• How to tell a story using an electronic catalog creator

• How to make a catalog, and make an interactive catalog?

Multimedia narratives

Digital publishing platforms allow content creators to add various file formats. They can also create a multi-faceted animated flipbook filled with pictures, interviews, graphics, videos, audio to tell a story.

Using just one device can still leave brand stories flat. Blend related spirits however and you have a content cocktail that can give your audience a truly immersive experience and leave readers feeling light-headed.

A digital catalog maker provides you with the platform and the tools. So that you can create a powerful narratives through the use of multimedia applications. You will find a good example of effective storytelling using digital publishing platforms on CNN.

Story-telling for brands of course is much different. You have to think about how you can incorporate your products into the narrative. You need to do it in a way that is powerful and engaging.

A catalog maker template also overcomes other challenges. You have so many sources of rich media to present your story. But you have to work out which one will best tell the tale.

And you might want to use numerous media formats to get your story across to the audience. There are several compelling ways of doing this through the top digital catalog software free.

How to tell a story using an electronic catalog creator

You need to consider which media will be best to convey your story. But before, you need to work out what you want your message to be like. Then you must determine the emotional response you want your audience to experience.

Understanding your audience makes the first step of the process easier. You should also consider what device your audience is most likely to be using to interact with your content. Knowing this could impact the type of media you choose.

For example, mobile users are more inclined to watch a 30-second video than read a 500-word article. However, a laptop user might want to know more about your product. Your reader will read textual content to gather more information.

And this is where a digital catalog maker software excels as a content publishing platform; you can place a video within an article and give your audience the best of both worlds.

Not only that, but you also have the opportunity to tell your brand story in more visually compelling detail.

Make the structure of your content cohesive. It will then stand alone as a separate piece of content and you can tell a brand story. Piece the segments together to create a bigger picture. Because a journey is more fascinating and interesting for your audience to follow.

How to make a catalog, and make an interactive catalog?

When you see with the free catalog maker software a digital catalogue for the first time, you notice how striking the visuals are.

A catalog with a page-flip effect on the laptop using the example of a recipes catalog

Catalog makers produce better quality graphics than glossy print magazines and thanks to the high-definition screens on mobile devices and desktop computers, the punchy colors are even more vibrant.

To the uninitiated, therefore, it appears that specialist graphic design and content creation skills are needed to create a flipbook. You may even be deceived into thinking you have to be highly creative to order the layout.

Whilst it is true that some creativity is required, you don’t need the artistic vision of Salvador Dali to create this illusion. All you actually need to know is how to create a pdf document.

Publishers do not have to alter their habits to create content for a flippingbook. You can use Word, PowerPoint, or any other software you are already accustomed to.

Providing the free online catalog software you use can be turned into a pdf file on Adobe or other publishing suites like Joomla or WordPress, you can easily create a digital catalog.

If story-telling is the trending method of communicating the history of your brand to your audience, catalog makers are the emerging trend in platforms on which to produce the content and design a catalog.

Easy to use, visually engaging, highly versatile, and captivating, catalog makers add panache and sophistication to your content and are ideal for bringing your brand story to life across multiple devices. Now it’s time to make your own catalog with the web catalog builder or the catalog-creating software YUMPU Publishing.