Digital Catalog Maker: The Features And Benefits

A digital catalog maker may not be in the public consciousness just yet, but this exciting publishing software is on the brink of an explosion.

The digital catalog maker is better known as animated flipbook, it is a publishing platform that produces high-definition graphics. It has the appearance of a glossy print magazine in the online sphere.

In other words, they are captivating to look at and can enhance content marketing programs. Furthermore, digital catalog software is highly versatile. And it allows publishers to reproduce any type of print document online and embed a full range of multimedia content.

Ultimately, online businesses can promote their brand, products and services by using various media files all in one captivating space. This ultimately leads your customers along a purchasing path in a visually engaging way.

Digital catalog maker – how does it work?

You may be surprised to learn that digital catalog maker were first introduced around 10 years ago. However, in the early days they were not user-friendly and marketers could not recover performance analysis data.

Because of these weaknesses flipbooks were not popular. However, in recent years flipping book software has improved dramatically. Thanks to HTML5 and upgrades to jQuery and CSS, digital catalogs are much more versatile and easy to use.

In fact, making a digital catalog is no more complicated than creating a pdf file. The user can produce content in the software he knows. For example Word or Photoshop, and convert the document into a pdf file.

You upload the pdf file into a digital catalog maker. Within four steps you have an online magazine that replicates the look and the feel of a print magazine. Though it doesn’t mean that you are limited with your digital catalog maker. Every publisher can reproduce any print or digital document they want including:

  • Catalogs
  • Brochures
  • Newsletters
  • White papers
  • eBooks
  • presentations
  • leaflets
  • calendars
  • user manuals

Digital catalog software has the potential to transform your content marketing strategy around, engage readers, attract new customers and increase conversions. Let’s take a closer look at what digital catalogs offer.

What are the features of digital software catalogs?

Digital catalog makers are the digital equivalent of traditional print publications and offer all the benefits as their offline counterparts. Except digital flipbooks offer even more features than traditional productions.

Add multimedia files

The digital space has made it possible and affordable for companies to produce a wider variety of marketing material.

A digital catalog allows you to embed videos.

Catalog makers are compatible with all of these file types. It gives marketers the option to embed promotional videos, audio tracks, animated videos and podcasts into your marketing material.

Less cost, more revenue

Printing marketing materials using traditional methods is very expensive. There is no guarantee for profits that cover the cost of production. Using digital methods is less expensive. It gives you a wider variety of options that you can package into one publication.

Furthermore, you only have to create one digital flipbook. But you still have an unlimited supply to distribute for a lifetime. You can update or re-use the template. All you have to do is make the changes and redistribute the revised version to save costs.

Reserve space for third party advertisers and charge companies advertising fees for the space. This will provide you with another income stream.

Interactive animation

User-experience is a key component to the success of your online business. The Interactive animation helps you to provide readers with a unique and engaging experience. They will come back for more.

interactive digital catalogs
Example of an interactive digital catalog.

Nonetheless, HTML5 enables content creators to integrate animated elements to produce dynamic and captivating content. In spite of that content is visually appealing and physically interactive.

Data analysis

Online catalog software can also be integrated with Google or Bing Analytics. After all, this gives publishers access to vital performance data which can help improve your content marketing strategy.

All in all, digital catalog makers offers more features and benefits than any other publishing platform on the market. It is a new technology that is not currently being utilized by many companies. But it gives early adopters the opportunity to attract new customers and corner the market.

Jason Marshal

Author: Jason Marshal

Hi, my name is Jason, I'm a part-time chef and full-time digital marketing guru, I know pay-per-click advertising like the back of my hand. I’m also passionate about skateboarding.

Submit a Comment

Your email address will not be published. Required fields are marked *