Catalog maker technology is so highly versatile marketers can do literally anything with them – including telling a story in high-quality visual content.
Narrating your brand story is becoming one of the most popular forms of digital advertising because it sets your company apart from your rival.
It makes sense really. The ancient art of story-telling is an effective way of communicating. The human brain naturally creates images and can recall the details of a story far better than verbal communication.
Studies reveal that we typically only remember 10% of what we are told when we listen. But add visuals and this figure increases to 55%. And this is why brands are incorporating story-telling techniques into their marketing campaigns.
Story-telling however is an art and not always easy to do. It is often the case for brands to struggle to make their story interesting – simply because they are not interesting.
Yet any history can be interesting when you apply creative thinking and have a platform on which you can bring your story to life with glorified images, videos and other rich media content.
Catalog maker drive multimedia narratives
Digital publishing platforms allow content creators to add various file formats and create a multi-faceted animated flipbook filled with pictures, interviews, quotes, graphics, videos, audio, infographs, in-depth articles to tell a story.
Using just one device can still leave brand stories flat. Blend related spirits however and you have a content cocktail that can give your audience a truly immersive experience and leave readers feeling light headed.
A digital catalog maker provides you with the platform and the tools to create powerful narrative through the use of multimedia applications. You will find a good example of effective storytelling using digital publishing platforms on CNN.
Story-telling for brands of course is much different. You have to think about how you can incorporate your products into the narrative in a way that is powerful and engaging.
A catalog maker also overcomes other challenges. You have so many sources of rich media to present your story, you have to work out which one will best tell the tale.
And you might want to use numerous media formats to get your story across to the audience. There are several compelling ways of doing this through digital catalog software.
How to tell a story using a catalog maker
Before you even consider which media will be best to convey your story, you need to work out what you want your message to be. Then you must determine the emotional response you want your audience to experience.
Understanding your audience makes the first step of the process easier. You should also consider what device your audience is most likely to be using to interact with your content. Knowing this could impact on the type of media you choose.
For example, mobile users are more inclined to watch a 30-second video than read a 500-word article. However, a laptop user might want to know more about your product and will read textual content to gather more information.
And this is where catalog makers excel as a content publishing platform; you can place a video within an article and give your audience the best of both worlds.
Not only that, but you also have the opportunity to tell your brand story in more visually compelling detail.
Providing the structure of your content is cohesive and will stand alone as a separate piece of content, you can tell a brand story. Piecing the segments together serves to create a bigger picture and a journey that is more fascinating and interesting for your audience to follow.
How to use a catalog maker
When you see a digital flipbook for the first time, you notice how striking the visuals are.
Catalog makers produce better quality graphics than glossy print magazines and thanks to the high-definition screens on mobile devices and desktop computers, the punch colours are even more vibrant.
To the uninitiated therefore, it appears that specialist graphic design and content creation skills are needed to create a flipbook. You may even be deceived into thinking you have to be highly creative to order the layout.
Whilst it is true that some creativity is required, you don’t need the artistic vision of Salvador Dali to create this illusion. All you actually need to know is how to create a pdf document.
Publishers do not have to alter their habits to create content for a flippingbook. You can use Word, PowerPoint or any other software you are already accustomed to.
If story-telling is the trending method of communicating the history of your brand to your audience, catalog makers are the emerging trend in platforms on which to produce the content.
Easy to use, visually engaging, highly versatile and captivating, catalog makers add panache and sophistication to your content and are ideal for bringing your brand story to life across multiple devices.