Digital catalogs may not be in the public consciousness just yet, but this exciting publishing software is on the brink of an explosion.
If you have not heard of a digital catalog maker yet, more commonly known as animated flipbook, they are a publishing platform that produce high-definition graphics and have the appearance of a glossy print magazine in the online sphere.
In other words, they are captivating to look at and can enhance content marketing programs. Furthermore, digital catalog software is highly versatile and allows publishers to reproduce any type of print document online and embed a full range of multimedia content.
Ultimately, online businesses can promote their brand, products and services by using various media files all in one captivating space. This ultimately leads your customers along a purchasing path in a visually engaging way.
How do digital catalog maker work?
You may be surprised to learn that digital catalog maker were first introduced around 10 years ago. However, in the early days they were not user-friendly and marketers could not recover performance analysis data.
Because of these weaknesses flipbooks were not popular. However, in recent years, flippingbook technology has improved dramatically and thanks to HTML5 and upgrades to jQuery and CSS, digital catalogs are much more versatile and easy to use.
In fact, making a digital catalog is no more complicated than creating a pdf file. Users can produce content in the software they are accustomed to, Word or Photoshop for example, and convert the document into a pdf file.
The pdf file is then uploaded into a digital catalog maker and within four steps you have an online magazine that replicates the look and the feel of a print magazine. But digital catalog makers are not limited to publishing magazines, publishers can reproduce any print or digital document they want including:
- White papers
- user manuals
Digital catalog software has the potential to transform your content marketing strategy around, engage readers, attract new customers and increase conversions. Let’s take a closer look at what digital catalogs offer.
What are the features of digital software catalogs?
Digital catalog makers are the digital equivalent of traditional print publications and offer all the benefits as their offline counterparts. Except digital flipbooks offer even more features than traditional productions.
Add multimedia files
The digital space has made it possible and affordable for companies to produce a wider variety of marketing material in various formats, audio, visual and text.
Catalog makers are compatible with all of these file types and give marketers the option to embed promotional videos, audio tracks, animated videos and podcasts into your marketing material.
Less cost, more revenue
Printing marketing materials using traditional methods is very expensive. And profit margins are not always guaranteed to cover the cost of production. Using digital methods is less expensive and gives you a wider variety of options that you can package into one publication.
Furthermore, you only have to create one digital flipbook, but you still have an unlimited supply to distribute for a lifetime. And if you want to update or re-use the template and some of the earlier marketing material, all you have to do is make the changes and redistribute the revised version to save even more costs.
You can also reserve space for third party advertisers and charge companies advertising fees for the space, thus providing you with another income stream.
User-experience is a key component to the success of your online business, and because digital catalog software is equipped with interactive animation, you can provide readers with a unique and engaging experience that makes them come back for more.
HTML5 enables content creators to integrate animated elements to produce dynamic and captivating content that is visually appealing and physically interactive.
Online catalog software can also be integrated with Google or Bing Analytics giving publishers access to vital performance data which can help improve your content marketing strategy.
All in all, digital catalog makers offers more features and benefits than any other publishing platform on the market. And because it is a new technology that is not currently being utilised by many companies, it gives early adopters the opportunity to attract new customers and corner the market.