Digital Catalog Software – Pros & Cons
For savvy marketers, a flippingbook represents the opportunity to attract and delight audiences, and for readers, advancements in digital catalog software offer exciting new ways to interact with brands.
It was not all that long ago flipbooks were flopbooks. They looked good, but didn’t perform well in the digital space.
The technology has improved significantly in recent years and subsequently provides marketers and publishers with a platform to create fully immersive content using the full spectrum of multimedia files available in digital format.
Web content has never been so enticing or visually engaging. Not all wrapped up in one package anyway. Now you can take a standard page of blog content and give it the glamour and pizazz it needs to catch the eye of readers.
HTML5 and jQuery have given flipbooks a new lease of life and publishers now have a host of animated flipbook tools that include animated graphics, flexible layouts, stunning visuals and the chance to engage your audience with a variety of content formats to publish products interactive than within pdf catalogs.
And all these tools are boxed into easy-to-use digital catalog software that does not require any user skills you don’t already have. All you have to do is convert a pdf file and you have a digital flipbook that resembles any print publication you want to create.
If you’re not convinced that digital pdf catalog software will be the answer to your content solution, I suggest trying out one of the free trials on offer from any of these flipbook service providers.
But first, allow me to walk you through the pros and cons of digital catalog software.
What are the advantages of digital catalog software
There are plenty of digital flip pdf catalog software providers to choose from and it’s not for me to say which flipbook maker will best suit your products. They all pretty much offer the same service, cost around the same price and produce the same results, but there are user preferences so you should check several out to get a feel for the software.
The first thing anybody notices when they first clap eyes on an interactive flipbook are the visual effects. They are as good as, if not better, than the glossy print magazines we are accustomed to.
It is because of the stunning graphics reproduced by digital product catalog software that make flipbooks such an exciting proposition for marketers. If you need to give your content marketing campaign a pep-up, eye-catching images are a good place to start.
Just about any company can and should take advantage of digital catalog software to create their marketing material and raise product brand awareness. The sophisticated technology can replicate any print publication and more.
Brochures, catalogs and product brand magazines are the logical choice of market material you can reproduce as a flip book, but you can also consider spicing up white papers, user manuals and eBooks. Whatever you want to publish looks so much better as a flip book.
Create a purchasing path
Digital catalog software gives you the freedom and versatility to embed video and audio files to lay out alongside your text articles. The facility to diversify content in one package makes it easier to engage customers and guide them along the purchasing path.
You can use the content in your page flip catalog to raise product awareness, pass on industry news and create a brand culture readers want to get involved with on a regular basis. Imagine owning your own product brand magazine with a regular following.
Share your digital publishing solution on social
I have yet to come across digital catalog software that is not integrated with social media. Once you have uploaded your pdf page into the software and created your flip book, all you have to do is click on the share on social button and your content is automatically posted on to whatever social media accounts you have selected.
Sharing flipbooks on social media gives you the opportunity to attract a wider audience and secure new customers. Content with stunning visual elements like flipbooks get shared more often than standard blog posts.
Digital catalogs are cost effective
How much do printers charge you for publishing catalogs and brochures? When you are printing swathes of high-grade paper using top quality laser printing it costs a pretty penny. Then you have to pay again when you want to run another round of copies.
When you publish your own marketing material with a digital catalog maker you have an unlimited supply that does not cost anything more than it takes to create the content. For a monthly fee of around $40 you can make massive savings on print costs.
What are the disadvantages of digital flipbooks?
It’s very rare that you find a perfect product that is fault free. Even technology giants such as Apple and Samsung have a hard time producing digital handsets that deliver a flawless performance.
Digital catalogs are no exception, but programmers have done their best to try and mitigate the weaknesses in the software.
There is some contention as to whether user-experience can be listed as a disadvantage to digital catalogs, as the experience offered to readers is fundamentally the responsibility of content creators.
However, there are aspects of the software’s functionality that can be improved upon, especially for mobile users. Although the software is responsive, the text is typically small and difficult to read – especially on small screens.
To counteract this, digital catalog software is fitted with a zoom option which enables readers to make the print larger, or even zoom in and take a closer inspection of images.
As a result, flipbook offer an interactive experience, although zooming does then require readers to use the scroll to navigate through text, which on smaller mobile screens takes users back to the days of pre-responsive websites. It could ruin user-experience.
Limited content performance data
Content marketers rely heavily on analytical data in order to assess the performance of their content. Free tools such as Google Analytics are priceless to digital marketers.
Whereas it is possible to sync flipbooks with Google Analytics, the data you are given is limited to number of visitors and length of time they engaged with the flipbook.
There is no way of knowing which pages have been viewed or for how long, so marketers cannot determine which content readers are find most engaging.
This could pose a problem for marketers attempting to steer customers along a purchase path. If the flipbook is not helping to increase conversions, it is impossible to assess which content is not performing.
All in all, digital catalog software does have the potential to enhance marketing campaigns, but it is a good idea to pre-test how well content performs before publishing it in a flipbook.
Providing you have a content strategy for your flipbook you should be okay. One other advantage I didn’t mention above is that early adopters have the opportunity to capture your target audience ahead of competitors. That alone could give you the biggest advantage moving forward.