Digital flipbook software are making their mark and leaving a big impression on publishers and readers in numerous industries.
Flipbooks may have gotten off to a slow start, but many household brand names are beginning to reap the benefits of advancements in flippingbook technology.
Retailers such as Macy’s and eCommerce companies that have a wide range of products benefit the most from digital catalogs. The platform allows publishers to showcase their entire stock in color-pooping detail.
The same cannot be said for websites alone where companies struggle to bring all their products to the surface where they are more visible. The alternative is to promote the most popular items.
And digital catalogs offer so much more. This article details the benefits digital catalog software provides publishers with ideas of how to get the most from your marketing content.
Digital flipbook software support multimedia files
One of the biggest advantages of digital catalog software is the ability to publish a diverse range of rich media content.
The advanced publishing platform enables content creators to embed images, sound, video and more into the pages of your animated flipbook catalog, giving your audience a multi-faceted and unique user-experience.
This gives marketers and publishers the opportunity to engage and impress their audience in a variety of ways, including compelling in-depth articles and video promotions or educational tutorials in video format.
The software comes with default themes that include stunning graphic designs, but the platforms also have the versatility that allows you to upload your own files from your hard drive, USB or mobile device.
Your content can therefore be original and compelling, but with the sophisticated touch of modern technology that delivers high-impact results across multiple devices.
You don’t need special skills or software
Because digital catalogs look so professional and engaging, you can be fooled into thinking they are difficult to produce. The opposite is actually true. Digital catalogs are so easy to create, you only need a rudimentary understanding of how technology works.
In actual fact you will still create your content in whatever program you are already using, Word or Powerpoint for example. All you have to do is convert the Word document into a pdf file and upload it to the publishing software.
Flipbook technology does the rest.
The result is amazing graphics. We have HTML5 and jQuery to thank for that. The library of computer language has ready-made source codes programmed into the software and converts the pdf file automatically.
Produce offline marketing materials online
Whatever marketing materials you use to promote your company offline can be converted into digital format by using catalog software.
The technology replicates the pages of a magazine, brochure, catalog or book on the screen with the same glossy and colorful appeal as it appears in your hand. Sound effects even create the illusion the user is actual turning the pages of a print document.
Flipbook technology looks and feels like traditional marketing materials you would typically ask a printer to produce – except with one massive difference: the cost is significantly reduced.
You only need to create one digital catalog and you have a lifetime supply of whatever publications you choose to make to distribute at will in unlimited numbers.
You can even make money from your flipbook by selling advertising space – just like publishers of print magazines do.
Another benefit of selling advertising space is that it gives other brands visibility on a sophisticated platform – a far better alternative than intrusive banner ads, pop-ups and adsense ads.
Usable on multiple devices
To reach inter-connected consumers, online businesses have to publish content that can be accessed across multiple channels and on multiple devices.
Catalog software uses responsive designs so the content comfortably fits any screen regardless of the device your audience is using to access your content.
This is a benefit that works on multiple levels. Say a customer is commuting and arrives at your digital catalog using a smartphone with a 5-inch screen.
By embedding a video in between a feature piece you give the user an easier option to engage with your content and learn about your product visually rather than having to read a lengthy article. Videos are much easier to digest on small screens than feature articles.
Digital catalog software is making in-roads for big brands. And the technology promises to deliver even more in the future. By investing in flipbook software now, you can get a foot in the game and a head start over your competitors.